How to lead luxury, lifestyle and consumer brands in times of rapid change and disruption?
exclusive insights in extreme value creation
Lead the change.
Jumpstart your luxury strategy.
We live in a world of massive disruption: technology, digitization, AI, generation z, and massively elevated client experiences most brands don’t match. As young, highly sophisticated customers look for brands with authenticity and purpose, many traditional brands fail. In a recent example, we saw a luxury fashion brand losing 80% of their customers below 30 within only three years. The speed of change has never been faster — the need for brands to redefine themselves never more critical.
Daniel André Langer, the Chairman of the think tank Luxury[Identity], the CEO of Équité, the world’s leading luxury, lifestyle and consumer brand strategy form, the Head of IMS Luxury, Asia’s fastest-growing digital transformation company, and the professor for luxury strategy and extreme value creation at Pepperdine University in Malibu, California, is a world-renowned authority in leading luxury, lifestyle and consumers brands through times of rapid change, digital transformation and disruption. He advises some of the most admired luxury brands and their leadership teams. His columns, features and insights are regularly published in The Economist, Forbes, Jing Daily, Skift, Manager Magazin, Robb Report, South China Morning Post and other leading publications. He is the author of several top-rated luxury management books which are published in Chinese and English.
At LuxuryIdentity, we empower brands to achieve extraordinary results through world-class luxury strategy and luxury branding advice. We believe that precision is the key to dominance. That is why we specialize in conducting in-depth category and competitive audits that reveal the precise levers needed to outperform the market. Importantly, we translate these insights into action through our tailored luxury masterclasses. These sessions are designed to equip your team with the mindset and tools required for sustained leadership. Hence, if you are prepared to elevate your brand equity and create lasting impact, we invite you to get in touch to discuss your future.
Past clients and participants include: Nestlé, Ferrari, Maserati, Pininfarina, The Economist, NYX, KitchenAid, Bloomberg, Sotheby’s, Range Rover, Master & Dynamic, Taj Hotels
“Daniel is able to fuse his research credibility into meaningful and actionable business insights. His delivery was a standout - incredibly genuine.”
What participants say
“Professionally prepared, great charismatic personality.” - Participant Tokyo Masterclass, Ferrari
“Your knowledge and experience are so valuable for luxury brands.” - Participant London Masterclass, NYX
"I highly recommend Daniel as a speaker." - Participant London keynote, Marketing Science Institute
"I truly enjoyed your presentation. I found it to achieve three great E’s: engaging, entertaining and educational!” CEO of Viceroy Hotels, Los Angeles keynote
“Daniel is highly competent and knowledgable about the luxury industry.” - Participant Luxury Leadership Workshop, Florence, Luxury Beauty Startup
“Outstanding.” Participant Tokyo Masterclass, Maserati
“The presentation was incredibly inspiring.”
